What
started as a Rs. 9000 mistake
by Avinash Narula in 1997 has
turned into an enlightening concept
of Customer Math. Shortly after
he started his advertising business,
he tried to save Rs. 9000 instead
of trying to satisfy and retain
the customer. Avinash realized
that he had made the biggest mistake
of his life. He realized that
losing a customer was very costly.
He became seriously interested
in understanding the cost of losing
a customer and ended up developing
the concept of Customer Math.
You
don't jump off a tall building
in spite of the fact that no
one has told you not to do so.
Why? Because you BELIEVE that
jumping of the tall building
will harm you physically and
financially. On the other hand,
we ill-treat our customers in
spite of the fact that we have
been repeatedly told not to
do so. Why? The answer is simple.
We DO NOT BELIEVE that taking
care of the customer and retaining
them will result in success
in our business ventures and
careers. If we believed in the
concept of “Customer is
King,” we would not ill-treat
our customer.
This
is where Customer Math comes
in. It brings you mathematical
proof that will convince you
that the customer is the undisputed
“King” and that
customer satisfaction and retention
is the most profitable strategy
you can adopt. Customer Math
formulae like 1=5, 1=3, 1=12,
1=10000, 10%=47%, 1=23, 5%=50%,
and 91%=18% will prove to you
that you can increase sales,
market share and profit even
after eliminating your sales
and marketing team and doing
away with your advertising agency.
Find
out how achieving higher levels
of customer satisfaction can
do wonders for your business,
career, and soul.
So
if you want to succeed in business
or chart an exciting professional
career, Customer Math will show
you the way.
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