Dr. Mukesh Chaturvedi

Dr. Mukesh Chaturvedi, Professor of Marketing, BIMTECH, has been with some of the leading institutions of the country, like MDI Gurgaon, XLRI Jamshedpur and BITS Pilani. He has also been the Founder Director of the Amity Centre for Customer Relationship Management, ABS Noida, and Director, Asia-Pacific Institute of Management, Delhi. He is also a Visiting Faculty to IIM Ahmedabad.

Dr. Chaturvedi has an M.M.S. and a Ph.D. from BITS Pilani. His teaching, training, researching and consulting interests include business communications, integrated marketing communications, customer relationship, direct marketing, advertising management, corporate communications, presentation skills, personal selling, negotiation skills, etc. He is, perhaps, the only academic in India to have worked in the area of Direct Marketing for the last seventeen years. He has rendered training and consulting services to a large number of multi-national, private and public sector companies.

Dr. Chaturvedi’s publications include ‘Welcome Back!? Coca-Cola’, ‘New Product Development’, ‘Buying Research’, ‘Direct Marketing: Concepts and Cases’, ‘Business Communication: Concepts, Cases and Applications’, ‘Managing Global Business: A Strategic Perspective’ and ‘Customer Relationship Management: An Indian Perspective’. He is, currently, working on a text book of ‘Marketing’ and ‘Written Business Communication’, and has four more projects on the anvil. Also, he has published more than 70 papers, articles and cases in leading journals, periodicals and newspapers, and has made presentations at several international/national seminars and conferences.

Dr. Chaturvedi is an alumnus of the prestigious International Visitor Program of USIA, Washington, D.C., USA.

Dr. Chaturvedi is the recipient of MDI’s most coveted Award for Excellence in Teaching for the year 2005.